Privacy Policy

Apex Labs Wellness

Last updated: October 21, 2025

This Privacy Policy describes how APEX LABS WELLNESS, operating as a DBA of 4MAPS GROUP LTDA ("Company", "we", "our", or "us"), collects, uses, and protects personal information provided by users through our websites, opt-in pages, applications, and services.

1. Information We Collect

We may collect the following personal information directly from users:

• Full name
• Mobile phone number
• Email address (optional)

We also collect and store:

• Records of SMS consent, including date, time, and IP address
• Communication preferences
• Message interaction data, such as replies including STOP or HELP

2. Purpose of Data Use

The information collected is used for the following purposes:

• Sending SMS messages related to wellness content, activity reminders, application updates, and promotional offers
• Providing customer support upon request
• Meeting legal and regulatory requirements related to SMS opt-in registration, auditing, and compliance with carrier and TCR (The Campaign Registry) rules

3. SMS Communications and Consent

By providing your mobile phone number and explicitly opting in, you agree to receive informative and promotional SMS messages from 4MAPS GROUP LTDA (DBA APEX LABS WELLNESS).

• Message frequency may vary
• Message and data rates may apply, depending on your mobile carrier and plan
• You may opt out at any time by replying STOP to any message

Consent to receive SMS messages is not a condition of purchase.

4. Data Sharing and Third Parties

We do not share mobile phone numbers with third parties for marketing purposes.

Personal data may be shared only with trusted service providers strictly necessary to operate our services, including:

• Marketing automation and messaging platforms (e.g., ActiveCampaign, Twilio) used solely for SMS delivery and system operations
• Hosting, infrastructure, and IT service providers
• Government or regulatory authorities, when legally required

All service providers are contractually obligated to protect personal data and use it only for authorized purposes.

5. User Rights

Users have the right to, at any time:

• Request access to their personal data
• Request correction or deletion of personal data
• Withdraw SMS consent by replying STOP to any message
• Request support by contacting support@useapexlabs.com

6. Data Retention and Security

We retain personal data only for as long as consent remains active or as required by law.

We apply appropriate technical and administrative security measures to protect personal information against unauthorized access, misuse, loss, or disclosure.

7. Company Information and Contact Details

8. Policy Updates

This Privacy Policy may be updated periodically. Any changes will be published on this page with an updated revision date.

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